FUTURE-PROOF YOUR SALES CAREER
Professional B2B sales training for salespeople, business owners, and revenue leaders who want a proven system — not pressure tactics, random scripts, or guesswork.
Sell Well.
Lead Well.
Grow Well.
Build Revenue Well.
Sales Is Too Important To Wing It
Most sales training gives you fragmented tactics or outdated scripts. Selling Well provides a complete A-Z sales development system designed for modern B2B buying environments.
We equip you with the frameworks, tools, and mindset to confidently guide prospects through every stage of the journey.
— Lead with Confidence
— Build Your Strategy
— Close More Deals
About Your Instructor
Mark Cox
Founder, In The Funnel Sales Coaching
Mark Cox has spent over 20 years in B2B sales — as an individual contributor, sales leader, and VP of Sales across technology, financial services, and professional services companies.
He founded In The Funnel Sales Coaching to bring the same practical, no-nonsense sales methodology he used to build high-performing teams to salespeople and business owners everywhere. His approach cuts through the noise: no manipulation, no pressure tactics — just a proven system built around understanding your buyer and guiding them to the right decision.
Mark has trained over 10,000 sales professionals and worked with 500+ companies across North America. He's a sought-after keynote speaker, podcast host of In The Funnel, and author of the Selling Well methodology.
CHOOSE YOUR PATH
Sales Starter Program
BEST FOR BEGINNERS
Learn the fundamentals and experience the Selling Well methodology.
- Foundational sales concepts
- Basic prospecting frameworks
- Introduction to discovery
- Email templates
- Community access
No credit card. No obligation.
Sales Professional Program
BEST FOR SALES PROFESSIONALS
Master every stage of the client buying journey and become a top-performing B2B sales professional.
- A proven sales process you can implement immediately
- Master every stage — from prospecting to close
- Build genuine client confidence that drives referrals
- Handle objections naturally without feeling pushy
- Full course library with practical, hands-on exercises
- Frameworks and scripts you can put to work today
- New content added regularly
- Access to private community of top performers
Revenue Leadership Program
BEST FOR LEADERS & OWNERS
Build repeatable systems, develop high-performing reps, and create predictable revenue growth.
- Everything in Sales Professional Program
- Sales management & coaching courses
- Hiring and onboarding playbooks
- Territory and pipeline management
- Compensation plan templates
- 1-on-1 coaching frameworks
- Quarterly business review templates
- Private leader mastermind access
Trusted By
Sales Leaders at Great Companies
"We set a target of $300K in our first year with Mark. We ended up hitting over a million."
David Da Costa
CEO, Risk Controls Technologies
"Mark and the team have been my 'success pivot' through several ventures. Always practical, outcome-oriented, and focused on our success."
Mike Sparling
COO / CTO, Multi Health Systems
"It was effective, it worked and we are better off for it! ITF helped us build a training program focused on fundamentals that has been proven to work."
Peter Gould
Chief Commercial Officer, Gincor Werx
WHAT YOU'LL GET
Professional Curriculum
Step-by-step training modules designed for adult learners and busy professionals.
Practical Tools
Downloadable templates, scripts, and planners you can use on your next call.
Real-World Application
Exercises that apply the concepts directly to your actual accounts and deals.
Career Growth
Build the skills and confidence that lead to promotions and higher earnings.
Revenue Impact
Strategies focused purely on moving the needle and closing more business.
READY TO SELL MORE PROFESSIONALLY?
Start free or choose the program that fits your role.