After reading
my book, Andrea McIntyre made $4,100 on her very next appointment!
Introducing a
better way to sell life insurance
policies ... one that can double your income.
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Would you like to make a six-figure income
selling life insurance policies? Do you want to get and keep more
appointments with properly qualified clients, and close more sales? Do you want insight into
the TRUE dynamics and psychology of selling life insurance?
If so, read this short note.
| Cordially, |
|

Athena Ghion |
|
P.S. Just
in case you're even busier than usual, I've given you the final summary
of my letter first. If you have time, here's the rest.
Dear Insurance Colleague,
You're
here because you're looking for help. You've been searching the
Internet using Google or another search engine, seeking out advice on
selling life insurance or getting started as an insurance agent. No
doubt, you've probably seen plenty of sites that promise you big money
if only you did such-and-such, read this-and-that, or followed some
complicated plan.
If you are a new life insurance agent, then
you're probably a little confused and bewildered. If you're more experienced,
you've probably tried a few of these plans and been mightily disappointed.
Let me tell you two things right now:
- I've been where you're at now--in fact, I'd
wager that I was at a lower point before I started putting my system
into action (more about me later).
- My system is simple and full of
common sense techniques and advice. It's all about selling
the right thing the right way--and treating your customers like they
matter!
Some of you may ask, "Well, if it's
so simple, what's the big deal? Why isn't everyone doing it?" If
you've been around the insurance industry for long, you probably already
know the answer to that question. You've probably been taught some very
bad habits, habits that can lose sales and customers, and that can get
you in deep financial trouble.
Again, I'm probably telling you something
you already know, but most general agents/marketing companies in the
life insurance industry really don't care about their customers. They
may say so on their billboards or brochures, but the way they encourage
us to sell policies, it's a whole other story. The entire process sometimes
reminds me of making burgers in a fast food restaurant, or manufacturing
widgets. They want us to push as many people through the process as
possible, selling them whatever we can sell, and selling them right
now.
Well, someone once said that the definition
of insanity is doing the same things over and over and expecting different
results. I'm here to stop the insanity--to show you a new and
better way of doing things. You may like to see what Don Pooley, CFP, CLU, CHFC, the respected Canadian "Advisors' Advisor" says about my Life Insurance selling system in his "Be a detective" # 39 issue, titled "A Life insurance success story", here: http://www.etip.ca/TIP-xxxix.html#5
| "I
have been in this business for some time, and I have to tell
you that your material is just incredible!.....I will be eternally
grateful to you for sharing what most agents would probably
guard very secretly."
-- R. Holtheuer,
Life Agent, FL
"...Thank you for the very outstanding CD disk you mailed. This is full to overflowing with great ideas and materials. I am already using these, and seeing results! Keep up the great work
."
-- Allen Antons,
San Pablo, CA
"I'm a new agent in the industry,
and Athena has helped me tremendously with starter tips and
advice. Athena has coached me to a competency level that has
enabled me to succeed..... She genuinely cares about people
and their success."
-- Andrea McIntyre,
Atlanta, GA
"
Athena, your training program is a breath of fresh air! I love your "common sense" approach to insurance sales. So much of the "training" agents get is just so much corporate babble or "rah-rah" pep rallies that raise blood pressure. All those little secrets and facts you provided have guided me successfully to "get my foot in the door". You go a step further than just explaining what to do, you also wisely explain what NOT to do--and that's just as important! The CD and the DVD are an absolute must! As I listened and watched, I kept asking myself, "Now why am I not doing that?" Now, I AM doing that, and getting the appointments and the sales!!"
--
Talbert McMullin,
Gilbert, AZ
|
My promise to you? In a few
weeks, if you follow the advice in my book and other materials, you
can be well on your way to doubling your income. It doesn't matter
if you're a brand new life insurance agent or an old hand at it; closing
lots of sales or getting stood up five times a day--the information
I've put together can revolutionize your career, your business, and
your bank account.
I promised to tell you my story, so here
it is.
| "I
did learn a lot from Athena about when and how to use Universal
policies. With Athena's help, I have become able to close more
sales with Universals than Term."
-- Diana Tran, Westminster,
CA
"...the way Athena presents the
DOI Buyer's Guide, is pure genius on her part."
-- Michael Buckius,
CA |
I've Been There, Done That
When I started out as an insurance agent,
I was taught to do things the old-fashioned way. You'll probably find
this "advice" very familiar:
- Don't leave your business card with a prospect
(after all, they need to make a decision right there).
- Don't call ahead to confirm an appointment
(they might cancel on you).
- If the prospect can't make a decision, force
them to say yes or leave right away.
The insurance company I was using was
slow, unresponsive, and inefficient--I felt like I was dealing with
a company on another continent. The leads provided by the marketing
company were three hours away, and every month the leads would rotate
to another region--yes, you guessed it, just in time for me to deliver
the previous month's policies. I spent a lot of time in my car, running
back and forth.
There was no time to treat my clients
with the professionalism and care they deserved, so I lost a lot of
them. Pretty soon I was spending all of my money on gas (to keep my
appointments) and printer toner (so I could keep printing illustrations).
I had received warnings of foreclosure of my home , flat broke, and totally frustrated
with the way things were.
In the depths of my despair and fear,
I realized that I should stop listening to ineffective sales advice
from my marketing company, and should do my work as I knew best. I took
drastic action: I contacted a marketing group that paid a much higher
commission rate then the one I was already getting. They allowed me
to do my job the way it made sense to me and did not impose any "techniques"
on me. Their leads were in my area, and they offered several good insurance
companies to write policies for. I knew that they could be a way out
for me, but I also knew that I would have to work very hard to turn
these leads into sales.
I was now free to change everything about
the way I conducted business. This was a new beginning for me. I started
treating prospects and customers with dignity, respect, and professionalism.
I figured out that selling permanent instead of term policies meant
better protection for my clients and bigger paychecks for me.
I also realized very quickly that permanent
policies were harder to explain, so I had to figure out a way to make
better sales presentations. I learned the software that generates permanent
policy illustrations, and learned how to present this information to
clients.
The result?
My income skyrocketed! I made $105,193.25
in 2001 -- from just one insurance company! This figure does
not include the money I made selling insurance policies for other insurers.
All you have to do is look at my 2001 records to see that I made 10
times more commissions from selling Universal policies than
I did from selling term policies. Whole Life policies are sold exactly the same way!
| "[Your
materials] enabled me to succeed during my first UL presentation
to a couple that bought two policies to the tune of a $4100
commission! I simply followed the basic presentation outline
that Athena spelled out for me and it worked like magic!!"
-- Andrea McIntyre,
Atlanta, GA
"I highly recommend this book to
any Insurance Agent! The information is real world-knowledge
in selling Insurance. Wonderfully crafted step by step for beginners
to top producers. I'm new to the field, but I've learned a lot
in a short time..... Become number one in your area with more
sales. Use new strategies that work. The old sales methods don't
work anymore. Don't waste time, get the book now!"
-- Charlie Nguyen,
Huntington Beach, CA |
Everything I Taught Myself, Now Available
to You
You can imagine that I was very excited
to make these discoveries. The longer I used my techniques, the more
money I made. This discovery of mine wasn't a fluke--it was a bona fide
way that any life insurance agent--new or experienced--could
use to boost their income.
I knew others would benefit from this
information. So I put my insurance business on the back burner for a
while and started putting everything I knew down on paper. This took
quite a bit of time, but I knew that I could help others avoid making
my mistakes.
After several months of work, I had put
together the following materials:
 |
- A 239-page book, How to Succeed
Selling Life Insurance In Spite of Being a Nice Person, describing all my practice,
packed with information on maintaining client relationships,
getting policies issued, explaining how agencies work, getting
the appointment, and making the presentation that closes sales.
The heart of this book is a step-by-step process for successfully
selling term and permanent/universal policies.
- A 1+ hour (73 minutes) DVD that shows a complete live presentation from start to end
with a client, using my system. The video illustrates the
pros and cons of different approaches, the importance of listening
to the customer and asking the right questions, and working
within their budget. Above all, it illustrates BEHAVIOR.
The video is devoted to techniques for selling permanent
and term life insurance, and how to get the up-sell every time!
Together with the process described in the book, this video
becomes the most valuable tool in your sales toolbox.
- A 30-minute audio on CD that contains live APPOINTMENT-SETTING phone calls to prospects! An invaluable learning tool that can help you QUALIFY PEOPLE AND MAKE APPOINTMENTS THEY WILL KEEP, with confidence
- A CD-ROM that contains copies of letters
I send to clients, which includes thank you letters, relationship-building
notes, and letters that explain policies to the customer. Just
click and print! It also contains many respected e-books and several articles I have written, so you can better realize what all you can do for your client and your income with your license, and how to do it. They all have in mind one new agent and what he needs, and they do not duplicate or contradict each other!!
|
But Wait! How is this Different?
Some of you may be thinking, "Athena,
this sounds terrific, but how is this different from other self-help
books out there?" I know why you're thinking that. I myself have
tried to put into practice the teachings of Napoleon Hill, Og Mandino,
and Dale Carnegie. Don't get me wrong, these are all excellent writers
and thinkers with terrific ideas.
However, none of their advice is specific
to selling life insurance! What my materials do is focus on the key
principles and techniques that will make you a life insurance superstar.
It's not good enough to know how to get motivated to succeed, you have
to know how to apply terrific ideas face to face with real live customers.
For instance, you will learn:
- The three steps toward staying proactive--and
how to construct a mental image for success.
- The importance of the proper perspective in
sales--how to turn off all the signals that cause people not to
buy from you.
- How to get and set more appointments--and
why it's the key to success in this industry.
- How to know if a new lead will become a
sale.
- How to act when you meet a client for
the first time in their home.
- How the order in which you explain the types
of policies can double your income.
- The most important sentence you can
utter--FIRST--when selling universal policies.
- Easy steps you can take to avoid delays
in issuing policies.
An Invitation to Success
I've written my book and produced my
materials to spare you all the hideous problems I had starting out.
My plan is simple, ethical, easy to execute, and can get you on the right path
on your very next appointment.
Please accept my invitation to financial
success. For your convenience, I'm offering my materials as different
courses:
 |
Gold Course--You get my book,
How to Succeed Selling Life Insurance In Spite of Being a Nice
Person, the CD-ROM, the video in DVD, and the audio (my recorded calls).
PLUS you get the e-book version of my book emailed to you shortly after your order (I know you
can't wait for snail mail!) AND three FREE
bonuses exclusively for our Gold Course Members, FOR A TOTAL OF 7 e-BOOKS:
- The Ten Commandments of Power Positioning, by Michel
Fortin, the Success Doctor. A FREE 40-page ebook will help you
increase your marketing image effortlessly.
- 7 Proven Marketing Secrets, an invaluable FREE 16-page
ebook absolutely packed with the best advice on reaching out
to more prospects and converting more of them to well-paying
clients--all the while increasing your revenues and profits!
- Secrets of Successful Cold Calls is another FREE resource
that will get you over the fear of picking up the phone. It
will teach you techniques and approaches to increase your effectiveness
in getting the appointment using the most powerful sales tool
of all time--the phone!
|
$149.95 |
 |
Silver Course--You get my book, How
to Succeed Selling Life Insurance In Spite of Being a Nice Person,
the video in DVD, and the CD-ROM. |
$119.95 |
 |
Bronze Course--You get my book, How
to Succeed Selling Life Insurance In Spite of Being a Nice Person,
and the CD-ROM. |
$89.95 |
|
Two-Disk Course--You get my book, How
to Succeed Selling Life Insurance In Spite of Being a Nice Person,
and all other materials on a CD-ROM, as well as the live presentation DVD. |
$44.95 |
|
One-File Course--You get my book How
to Succeed Selling Life Insurance In Spite of Being a Nice Person,
alone, E-mailed to you after purchase as Adobe Acrobat .pdf file (I include link to the Free Reader if it is not already in your computer) |
$34.95 |
Cordially,

Athena Ghion
P.S. All
of my materials are offered with an unconditional, no-hassle, no-worry
30-day money back guarantee. If you get my materials and you feel they
aren't worth it, just send them back to me in good condition within one month, and I'll refund your money minus a 15% re-stocking fee.
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